"... And lean not unto thine own understanding.
In all thy ways acknowledge him, and he shall direct thy paths."
Amen

THE SCIENCE OF SIGNS

Semiotics is the study of signs. A sign comprises two components: the signifier is the denotative level, and the signified is the connotation. A sign can be an icon, symbol or index. An icon is physically similar to the object or what it stands for; its literal sense refers to the signifier, e.g. a photo of a tree or the letters that spell tree, while its connotative sign pertains to its meaning. A symbol pattern refers to an interpretive habit or a norm of a learned behaviour like a play or pause button. In contrast, an index correlates with sensory information, e.g., fire smoke or car skidding noise. Language serves as a sign that we can read ‘Lamborghini’, and it can evoke similar images in our mind by spelling the word.’ We all recognize that it denotes a car. However, the sign consists of letters of the alphabet, and its connotative level conveys a deeper meaning, e.g., wealth and status, exclusivity and prestige. On the level of associated myths, which is a secondary sign, it is a myth of success and freedom. Its cultural sign is tied to broader ideologies of wealth, individuality, and power. It serves as both a functional object and a social statement.

An English rose is a flower; however, a red rose can symbolise love, romance, and beauty. It is used in romantic settings, while yellow roses may have a different meaning and could be more appropriate in a friendship context. A sign is always interpreted in context. For example, if Warren Buffet were speaking about money, his context would generate a completely different vibe than that of a corrupt prosperity preacher. They are using the same dollar note, yet the meanings generated reflect two different attitudes, even though the money possesses no inherent meaning—it's merely paper representing currency. Its connotative meaning is always interpreted differently, depending on who we are, as we see life through our worldview. Someone who believes in the stories of a prosperity preacher will form a different image in the meaning-making mind compared to one who sees through his antics. We create the meaning.

The ocean can be a place of rest where people enjoy a leisurely swim, while for others, it may provoke fear if they have recently encountered a shark. So, even though it’s the same location, the interpretations of reality or the signified meaning can have different connotations. Consider the word marriage; in most people's minds, it represents a union between a male and a female, but in other cultures, marriage may encompass multiple wives. According to the Bible, marriage is only between two people. Same-sex marriage has been normalised in many cultures, while gender-based violence can be accepted in some, leading to a belief that it is acceptable for women to be abused in a cultural context.

Nowadays, due to the globalised internet, we must ensure we share a common conceptual map of the world when discussing various concepts. This way, when we interpret signs that represent concepts, we need a thorough analysis of what we mean to minimise the chances of misinterpretation. We should never assume that everyone will derive the same conative meaning from a sign. We might discover that individuals have attached different connotations. We must not assume that someone from a completely different nation will share that same value just because something is socially acceptable or unacceptable to us.

We don't simply knock on a stranger’s door expecting a warm welcome; it requires a level of trust and background knowledge. For that access, the people we trust are vital; that’s why we have boundaries. Yet, because we all begin reasoning from different social locations, cultures, and economic, scientific, technological, religious, and philosophical backgrounds, we will not share the same premises from which we make our decisions. No one has the same experiences. The fact that you grew up on a different street with a unique life experience already illustrates the law of difference. Even if you lived next door and were raised by Indian parents in a foreign land, it means you will experience life differently and interpret signs in a distinct way. It cannot be compared to your neighbour’s experiences.

Although we may share a conceptual understanding of the economic and political system socialisation has imparted similar lessons due to our common culture. It functions like a membrane, working collectively within the groups from which we originate. However, just as there are molecular cells and membranes, they represent different components of the whole, yet they unite in agreement to operate as one cell. That is akin to culture. It emerges through the socialisation of various systems: family, shared economy, shared education, shared politics, create common values. Consequently, we are more likely to interpret signs in a similar way. For instance, if another culture were to perceive the connotative meaning of a national flag, it would lack relativity to them; instead, it simply symbolizes a nation through its colours and symbols that represent something significant.

Thus, we must consider this when using language. Although it may be understood in English, it doesn't necessarily mean that the connotative level of the sign holds the same significance. Since our minds work so quickly in processing information, we rarely pause to dissect it and reach a deeper understanding of different perspectives, as this is part of the logic of viewpoint we gain from various places. It's fascinating to analyse thought processes to truly grasp why someone’s perspective matters. All too often, we dismiss people because their standpoint differs so much, yet we should take the time to comprehend the logic behind their thinking, as it originates from where they have gathered their information.

Something profound I've observed is that when someone speaks with authority, even if their words are full of deception, others may not be thorough enough to grasp all the nuances in the speech act. They fail to detect falsehoods because the speaker sounds so convincing, especially if they are a respected authority figure. Thus, at the level of the sign, the denotative meaning is shared, but the connotative meaning is interpreted differently. That’s why we must consider who is interpreting the sign and what the context is to reach deeper understandings. It’s essential to question all thinking, including my own. It doesn’t matter who the person is; we are all prone to human error. The only one who is perfect is God. We can make mistakes without even realising it. If we look around at all the deception in this world, every person who is convinced of that deception as the truth is real in their mind. You can see this in people who live in superstition, such as walking under a ladder. This is the second level of myth, where a new connotative meaning tells another story. While we know, hypothetically, that it is not the truth, some will not agree because that is how they perceive the world when they see someone walk under a ladder and believe it.

Currently, I have been listening to a man who has tremendous insight, claiming up to 90% truth. Yet, he has categorised Christianity alongside other religions and views Jesus merely as a mystic. However, he has misunderstood the meanings he preaches and acts as if he knows the Bible. Yet, his interpretation is so erroneous it's not funny, and he has millions who follow him. It is because he has not encountered the kingdom. I could explain all his teachings if he had the right source of knowledge, which starts with God. But if the wrong connotative meaning is inferred, it leads down the wrong path. Therefore, the study of the science of signs is vital in these last days.

HOW TO BE POOR AND HOW TO GET RICH — The Choice is Yours
If after 4 years in a higher institution you’re still roaming the streets looking for a job, you need to hear this: you’ve failed—monumentally.
Let’s stop pampering mediocrity. We’re in a country where truth sounds like hate because too many people are emotionally allergic to accountability.
How do we explain that someone who studied Business Administration is now begging a secondary school dropout for job opportunities?
How do we have graduates of Agriculture going hungry, when food is gold?
Here's the bitter truth: poverty is not always a curse from the devil; often, it’s a system we’ve bought into with our mindset, our ego, and our excuses.
Let’s break this down:
1️⃣ Pride: The Graduate Mentality Trap
We want soft life. AC offices. Clean suits. Titles. But reality doesn’t pay you for your degree; it pays you for value.
Artisan jobs are dying. In 10 years, Nigeria may have no more plumbers, welders, painters—everyone is chasing office jobs. Yet, the ones creating generational wealth are those with tools in their hands and solutions in their heads.
Being a graduate shouldn’t stop you from picking up a skill. The world is changing, but are you?
2️⃣ Get-Rich-Quick Syndrome
Everyone wants to hammer, but no one wants to suffer.
There was a lady in my former church who kept disturbing me about venturing into tech because she heard I make good money. What she didn’t see were my 7 years of trials, the 2 years of no clients, the cancelled N2M deals, the sleepless nights, the rejections.
You want what people have, but can you handle what they went through?
Wealth takes time. 5 to 7 years of focused grind—minimum. Stop starting today and expecting harvest tomorrow. That’s not entrepreneurship; that’s fantasy.
3️⃣ Lack of Mentorship
We spend millions to learn how to drive. But who teaches us how to make money, live purposefully, or build wealth?
When Dr. Stephen Akintayo charges for mentorship, people cry scam. Yet they spend the same amount on phones, parties, and clothes. Poverty thrives where knowledge is undervalued.
Mentorship is not free—it demands money or service. But it shortens your journey by years. Find someone ahead of you and serve your way into wisdom.
4️⃣ The “Only Me” Mentality
We compete instead of collaborate. We want to outshine, not uplift. But the wealthiest communities—like the Jews—grow as a unit.
Africa needs to understand: teamwork will take you farther than talent.
5️⃣ Lack of Integrity
Our handshake is not worth a promise. We lie, we cheat, we scam—then pray for breakthrough.
We must return to honesty, accountability, and trust. You can’t build lasting wealth without a name people can vouch for.
6️⃣ The Mentality Problem
Survival Mentality: Just eating and breathing is not the goal of life.
Receiver’s Mentality: Always collecting, never creating.
Hunter’s Mentality: Eat today, die tomorrow. No long-term vision.
7️⃣ The Bandwagon Effect
You start what’s trending, not what’s purposeful. That’s why we have failed forex traders, half-baked tech bros, and abandoned POS kiosks everywhere.
Purpose is personal. You must find your lane, not just follow the noise.
8️⃣ False Priorities
We put all hope in:
God (without work)
Classroom education (without skills)
Government (without responsibility)
Faith without works is dead. Education without action is useless. Government without personal accountability is hopeless.
9️⃣ Mindset is Everything
Until your mind changes, your life can’t. You cannot carry a poor man’s mentality into a rich man’s future. Wealth starts from within.
Environment Shapes Destiny
Your location can limit your vision. Surroundings influence success. You can’t live in a dump and dream of a palace without mental relocation first.
Move. Change your crowd. Redesign your inputs.
Until you break these chains, you will remain exactly where you are: educated, frustrated, and broke.
The choice is yours.
Be poor. Or rise. Your future is not a prophecy; it’s a decision.

If this message stirred something in you, do this:

Like this post
Drop a comment that says “I choose wealth!”
Share with someone who needs this brutal truth
Follow me — Damilola Adewuyi — your personal and business development partner
Let’s walk this journey together. I share real truths, real strategies, and real steps for growth — no fluff, no gimmicks.

HOW TO BE POOR AND HOW TO GET RICH — The Choice is Yours
If after 4 years in a higher institution you’re still roaming the streets looking for a job, you need to hear this: you’ve failed—monumentally.
Let’s stop pampering mediocrity. We’re in a country where truth sounds like hate because too many people are emotionally allergic to accountability.
How do we explain that someone who studied Business Administration is now begging a secondary school dropout for job opportunities?
How do we have graduates of Agriculture going hungry, when food is gold?
Here's the bitter truth: poverty is not always a curse from the devil; often, it’s a system we’ve bought into with our mindset, our ego, and our excuses.
Let’s break this down:
1️⃣ Pride: The Graduate Mentality Trap
We want soft life. AC offices. Clean suits. Titles. But reality doesn’t pay you for your degree; it pays you for value.
Artisan jobs are dying. In 10 years, Nigeria may have no more plumbers, welders, painters—everyone is chasing office jobs. Yet, the ones creating generational wealth are those with tools in their hands and solutions in their heads.
Being a graduate shouldn’t stop you from picking up a skill. The world is changing, but are you?
2️⃣ Get-Rich-Quick Syndrome
Everyone wants to hammer, but no one wants to suffer.
There was a lady in my former church who kept disturbing me about venturing into tech because she heard I make good money. What she didn’t see were my 7 years of trials, the 2 years of no clients, the cancelled N2M deals, the sleepless nights, the rejections.
You want what people have, but can you handle what they went through?
Wealth takes time. 5 to 7 years of focused grind—minimum. Stop starting today and expecting harvest tomorrow. That’s not entrepreneurship; that’s fantasy.
3️⃣ Lack of Mentorship
We spend millions to learn how to drive. But who teaches us how to make money, live purposefully, or build wealth?
When Dr. Stephen Akintayo charges for mentorship, people cry scam. Yet they spend the same amount on phones, parties, and clothes. Poverty thrives where knowledge is undervalued.
Mentorship is not free—it demands money or service. But it shortens your journey by years. Find someone ahead of you and serve your way into wisdom.
4️⃣ The “Only Me” Mentality
We compete instead of collaborate. We want to outshine, not uplift. But the wealthiest communities—like the Jews—grow as a unit.
Africa needs to understand: teamwork will take you farther than talent.
5️⃣ Lack of Integrity
Our handshake is not worth a promise. We lie, we cheat, we scam—then pray for breakthrough.
We must return to honesty, accountability, and trust. You can’t build lasting wealth without a name people can vouch for.
6️⃣ The Mentality Problem
Survival Mentality: Just eating and breathing is not the goal of life.
Receiver’s Mentality: Always collecting, never creating.
Hunter’s Mentality: Eat today, die tomorrow. No long-term vision.
7️⃣ The Bandwagon Effect
You start what’s trending, not what’s purposeful. That’s why we have failed forex traders, half-baked tech bros, and abandoned POS kiosks everywhere.
Purpose is personal. You must find your lane, not just follow the noise.
8️⃣ False Priorities
We put all hope in:
God (without work)
Classroom education (without skills)
Government (without responsibility)
Faith without works is dead. Education without action is useless. Government without personal accountability is hopeless.
9️⃣ Mindset is Everything
Until your mind changes, your life can’t. You cannot carry a poor man’s mentality into a rich man’s future. Wealth starts from within.
Environment Shapes Destiny
Your location can limit your vision. Surroundings influence success. You can’t live in a dump and dream of a palace without mental relocation first.
Move. Change your crowd. Redesign your inputs.
Until you break these chains, you will remain exactly where you are: educated, frustrated, and broke.
The choice is yours.
Be poor. Or rise. Your future is not a prophecy; it’s a decision.

If this message stirred something in you, do this:

Like this post
Drop a comment that says “I choose wealth!”
Share with someone who needs this brutal truth
Follow me — Damilola Adewuyi — your personal and business development partner
Let’s walk this journey together. I share real truths, real strategies, and real steps for growth — no fluff, no gimmicks.

His Needs & Her Needs
Action. That's what she wants.
A cognitive and conscious effort that is consistent, predictable, & dependable.
If you become the Unshifting Foundation of the House, then She Will Birth the Home.
Respect. That's what he wants.
The acknowledgement that his efforts are appreciated. This is reflected in honor and adoration Of him; as well as in how you address him privately and represent him publicly.
He, as a Foundation, can be Eroded by the Weight of constantly thrown stones, piled up where a Home should be.

*THE RESTORER'S DAILY GUIDE*

DATE: MONDAY 14TH JULY 2025

THEME: *BREAKING THE SPELL OF DARKNESS*

MEMORIZE
John 8:12
Then spake Jesus again unto them, saying, I am the light of the world: he that followeth me shall not walk in darkness, but shall have the light of life.

READ
Matthew 4:15-17
The land of Zabulon, and the land of Nephthalim, by the way of the sea, beyond Jordan, Galilee of the Gentiles;
The people which sat in darkness saw great light; and to them which sat in the region and shadow of death light is sprung up.
From that time Jesus began to preach, and to say, Repent: for the kingdom of heaven is at hand.

THOUGHT FOR THE DAY:
*There can be no genuine progress where darkness reigns.*

MESSAGE
Darkness has the power to cast spells on people. Every wrong step you have taken in life was masterminded by the spells of darkness.

Every wrong choice you made in the past was guided from the spell of darkness casted upon you directly or indirectly.

*The spell of darkness is the spell of death. Until men are blinded by darkness, they are not death doomed.*

It is the spell of darkness that makes men call evil good and good evil. They would rather believe in lies instead of the truth.

Individuals who are under the spell of darkness may never know the danger of sin and evil until they are neck deep into it.

Satan had to depend on the spell of darkness to deceive Eve. Eve also transmitted to the same spell on Adam hence the later could not discern the danger of eating of the forbidden fruit nor did he have the power to resist the pull of evil associated with the strange tree of conflicting knowledge in the garden.

*Your breakthroughs in life are delayed by the spells of darkness around you.*

*Until you break the spells of darkness over your life, your breakthroughs may continue to linger.*

There can be no genuine progress where darkness reigns. Our first major responsibility in life is to be so lighted by God's word that we break the spell of darkness everywhere we find ourselves.

*The only weapon for dislodging darkness and its forces is the light from God's word.*

The Bible says in;
Psalms 119:130 "The entrance of thy words giveth light; it giveth understanding unto the simple."

*Therefore, when the Lord Jesus began His ministry, He began by teaching and preaching the word because the revelation of the word is the only power that can successfully and completely break the spell of darkness.*

ACTION STEPS
1. Ask the Holy Spirit to saturate your life with His light always.
2. Pray fervently that every hidden works of dishonesty in and around your life be exposed and rebuked.
3. Ask the Lord to fill your heart with genuine love for the truth always.

PRAYERS
Dear heavenly Father, Thank you for today's devotional guide. Oh God of restoration, keep me away from every error and deceit and help me to stay in your Light in Jesus' name. Amen.

REMEMBER
*There can be no genuine progress where darkness reigns.*

AUTHOR: JEDIDIAH DAVID

DAILY READING: numbers 3-5; Proverbs 16-17.

HYMN
Holy, Holy, Holy ! Lord God Almighty !
Early in the morning our song shall rise to Thee ;
Holy, Holy, Holy ! Merciful andMighty !
God in Three Persons,blessed Trinity !

2
Holy, Holy, Holy ! all the saints adore Thee,
Casting down their golden crowns around the glassy sea ;
Cherubim and Seraphim falling down before Thee,
Which wert, and art, and evermore shall be.

3
Holy, Holy, Holy ! though the darkness hide Thee,
Though the eye of sinful man
Thy glory may not see :
Only Thou art holy, there is none beside Thee,
Perfect in power, in love, and purity.

4
Holy, Holy, Holy ! Lord God Almighty !
All Thy works shall praise
Thy name in earth, and sky,and sea ;
Holy, Holy, Holy ! Merciful and Mighty !
God in Three Persons, blessed Trinity!

PLEASE SHARE

LEAD CITY UNIVERSITY (LCU) RELEASES ADMISSION FORM FOR 2025/2026 ACADEMIC SESSION

LEAD CITY UNIVERSITY (LCU) RELEASES ADMISSION FORM FOR 2025/2026 ACADEMIC SESSION
July 10, 2025
Marvellous
Private Universities
0 Comments

LEAD CITY UNIVERSITY (LCU) RELEASES ADMISSION FORM FOR 2025/2026 ACADEMIC SESSION

Admissions Now Open at Lead City University

Are you ready to begin your university journey? Lead City University is excited to announce that admissions are now open for the 2025/26 academic session. With a UTME score of 150, you can secure your spot at Lead City University and pursue your dream course.

About Lead City University

Lead City University is a reputable institution that prioritizes academic excellence, innovation, and student development. Our university offers a wide range of accredited undergraduate programs designed to shape tomorrow’s leaders in various fields.

Courses Offered

We offer a variety of courses in different fields, including:

– Science and Technology

– Arts and Education

– Management and Social Sciences

– Law

– Medical and Health Sciences

Our programs are designed to equip students with the knowledge, skills, and competencies needed to succeed in their chosen careers.

Why Choose Lead City University?

Lead City University is an excellent choice for students who want to pursue higher education. Our university offers:

– A conducive learning environment that fosters academic excellence

– Experienced and qualified faculty members who are dedicated to teaching and research

– State-of-the-art facilities that support learning and innovation

– A vibrant campus community that promotes student development and growth

How to Apply

If you’re interested in applying to Lead City University, you can follow these steps:

– Visit our website at www.admissions.lcu.edu.ng

– Fill out the online application form

– Upload the required documents, including your UTME result and O’level certificates

– Pay the application fee

Contact Us

If you have any questions or need more information about our programs, please don’t hesitate to contact us. You can reach us through:

– Email: admissions@lcu.edu.ng

– Phone: +234 815 331 8708, 0815 331 8709, 0815 331 8708, 0201 414 3228, 0815 331 8763, 0806 163 3228

– WhatsApp: +234 815 331 8702

We look forward to welcoming you to Lead City University!

Studying at Lead City University offers several benefits, including:

– Access to quality education and training

– Opportunities to develop your skills and competencies

– A supportive and inclusive learning environment

– A vibrant campus community that promotes student development and growth

In conclusion, Lead City University is an excellent choice for students who want to pursue higher education.
LEAD CITY UNIVERSITY (LCU) RELEASES ADMISSION FORM FOR 2025/2026 ACADEMIC SESSION
July 10, 2025
Marvellous
Private Universities
0 Comments

LEAD CITY UNIVERSITY (LCU) RELEASES ADMISSION FORM FOR 2025/2026 ACADEMIC SESSION

Admissions Now Open at Lead City University

Are you ready to begin your university journey? Lead City University is excited to announce that admissions are now open for the 2025/26 academic session. With a UTME score of 150, you can secure your spot at Lead City University and pursue your dream course.

About Lead City University

Lead City University is a reputable institution that prioritizes academic excellence, innovation, and student development. Our university offers a wide range of accredited undergraduate programs designed to shape tomorrow’s leaders in various fields.

Courses Offered

We offer a variety of courses in different fields, including:

– Science and Technology

– Arts and Education

– Management and Social Sciences

– Law

– Medical and Health Sciences

Our programs are designed to equip students with the knowledge, skills, and competencies needed to succeed in their chosen careers.

Why Choose Lead City University?

Lead City University is an excellent choice for students who want to pursue higher education. Our university offers:

– A conducive learning environment that fosters academic excellence

– Experienced and qualified faculty members who are dedicated to teaching and research

– State-of-the-art facilities that support learning and innovation

– A vibrant campus community that promotes student development and growth

How to Apply

If you’re interested in applying to Lead City University, you can follow these steps:

– Visit our website at www.admissions.lcu.edu.ng

– Fill out the online application form

– Upload the required documents, including your UTME result and O’level certificates

– Pay the application fee

Contact Us

If you have any questions or need more information about our programs, please don’t hesitate to contact us. You can reach us through:

– Email: admissions@lcu.edu.ng

– Phone: +234 815 331 8708, 0815 331 8709, 0815 331 8708, 0201 414 3228, 0815 331 8763, 0806 163 3228

– WhatsApp: +234 815 331 8702

We look forward to welcoming you to Lead City University!

Studying at Lead City University offers several benefits, including:

– Access to quality education and training

– Opportunities to develop your skills and competencies

– A supportive and inclusive learning environment

– A vibrant campus community that promotes student development and growth

In conclusion, Lead City University is an excellent choice for students who want to pursue higher education.

For Enquiries & Guidance, Contact Aridunnu Consult Academy

WhatsApp:

Chat on WhatsApp 2347050649040

Join Our Community WhatsApp Group: https://chat.whatsapp.com/LuvoxpALi2ZCk1DWOb5nrD?mode=r_t

Telegram Channel: https://t.me/all_school_update_aridunnu

© 2025 Aridunnu Consult Academy. All Rights Reserved.