How to Build an Offer Staircase that Makes You Millions…
Last year, I helped my client in SA to build an offer staircase that makes her $599 dollars, daily. No jokes!
Every business needs an offer staircase: whether you sell physical, digital products, coaching, or paid services, you need an offer staircase.
Your offer staircase (also known as a value ladder) is the step by step journey your customer takes from their very first interaction with your brand to becoming a high ticket or loyal long term client.
Think of it like this:
Each step of the staircase moves your customer closer to deeper transformation, and higher investment.
Let’s break it down.
1. Free Value (The Welcome Mat)
This is where they discover you, trust you, and get a quick win.
Examples:
• Your posts
• Free guide, checklist, or mini-course
• Free webinar or challenge
• Lead magnet like a 30 Days of Content Idea guide
• Free community or newsletter
The goal here is to build trust and grow your audience.
2. Low Ticket Offer (The First Step)
This is a no brainer offer that gives a taste of your expertise.
Create any of the following and price it at 1k, 2k or 3k.
• A paid template or workbook
• A short masterclass or workshop replay
• A mini eBook or cheat sheet
• Low-cost digital product bundle
Turn followers into buyers and filter serious people.
Imagine making 50k daily from one low ticket product.
That’s 1.5m in 30 days.
10k daily is 310k in 30 days.
Create it once and it continues making millions for you.
3. Core Offer (Your Signature Transformation)
This is your main offer, the one that gets clients real results.
Price range can be from 10,000 to 150,000 Naira.
Examples:
• A self-paced course or group program
• Monthly subscription
• Done for you service, like web design, content calendar setup, etc.
• 1:1 strategy session
Goal: Deliver big transformation and position yourself as an expert.
4. High-Ticket Offer (Your Premium Room)
This is for your top tier clients who want deeper access, results, or done for you service.
Price range should be from 200,000 Naira upwards.
Examples:
• VIP Days or intensives
• Full service package, like complete marketing funnel setup, rebrand + strategy
• High level coaching or mentorship
• Corporate consulting or retainer packages
Goal: Maximise income and serve fewer people at a higher level.
5. Continuity / Membership (Ongoing Support)
This keeps your best clients in your ecosystem long-term.
Examples:
• Monthly membership or subscription community
• Inner circle mastermind
• Content club or strategy vault
• Alumni group coaching
Goal: Create recurring revenue and lifetime customer value.
Visual Summary of your Million Offer Staircase:
Step 5: Ongoing Membership / Retainer
Step 4: High-Ticket Offer
Step 3: Core Offer
Step 2: Low-Ticket Product
Step 1: Free Value / Lead Magnet
Your Turn:
Ask yourself:
• What do I currently offer at each level?
• Where are the gaps?
• What’s one product/service I can create to fill that gap?
I’m rooting for you.
You feel me?
Last year, I helped my client in SA to build an offer staircase that makes her $599 dollars, daily. No jokes!
Every business needs an offer staircase: whether you sell physical, digital products, coaching, or paid services, you need an offer staircase.
Your offer staircase (also known as a value ladder) is the step by step journey your customer takes from their very first interaction with your brand to becoming a high ticket or loyal long term client.
Think of it like this:
Each step of the staircase moves your customer closer to deeper transformation, and higher investment.
Let’s break it down.
1. Free Value (The Welcome Mat)
This is where they discover you, trust you, and get a quick win.
Examples:
• Your posts
• Free guide, checklist, or mini-course
• Free webinar or challenge
• Lead magnet like a 30 Days of Content Idea guide
• Free community or newsletter
The goal here is to build trust and grow your audience.
2. Low Ticket Offer (The First Step)
This is a no brainer offer that gives a taste of your expertise.
Create any of the following and price it at 1k, 2k or 3k.
• A paid template or workbook
• A short masterclass or workshop replay
• A mini eBook or cheat sheet
• Low-cost digital product bundle
Turn followers into buyers and filter serious people.
Imagine making 50k daily from one low ticket product.
That’s 1.5m in 30 days.
10k daily is 310k in 30 days.
Create it once and it continues making millions for you.
3. Core Offer (Your Signature Transformation)
This is your main offer, the one that gets clients real results.
Price range can be from 10,000 to 150,000 Naira.
Examples:
• A self-paced course or group program
• Monthly subscription
• Done for you service, like web design, content calendar setup, etc.
• 1:1 strategy session
Goal: Deliver big transformation and position yourself as an expert.
4. High-Ticket Offer (Your Premium Room)
This is for your top tier clients who want deeper access, results, or done for you service.
Price range should be from 200,000 Naira upwards.
Examples:
• VIP Days or intensives
• Full service package, like complete marketing funnel setup, rebrand + strategy
• High level coaching or mentorship
• Corporate consulting or retainer packages
Goal: Maximise income and serve fewer people at a higher level.
5. Continuity / Membership (Ongoing Support)
This keeps your best clients in your ecosystem long-term.
Examples:
• Monthly membership or subscription community
• Inner circle mastermind
• Content club or strategy vault
• Alumni group coaching
Goal: Create recurring revenue and lifetime customer value.
Visual Summary of your Million Offer Staircase:
Step 5: Ongoing Membership / Retainer
Step 4: High-Ticket Offer
Step 3: Core Offer
Step 2: Low-Ticket Product
Step 1: Free Value / Lead Magnet
Your Turn:
Ask yourself:
• What do I currently offer at each level?
• Where are the gaps?
• What’s one product/service I can create to fill that gap?
I’m rooting for you.
You feel me?
How to Build an Offer Staircase that Makes You Millions…
Last year, I helped my client in SA to build an offer staircase that makes her $599 dollars, daily. No jokes!
Every business needs an offer staircase: whether you sell physical, digital products, coaching, or paid services, you need an offer staircase.
Your offer staircase (also known as a value ladder) is the step by step journey your customer takes from their very first interaction with your brand to becoming a high ticket or loyal long term client.
Think of it like this:
Each step of the staircase moves your customer closer to deeper transformation, and higher investment.
Let’s break it down.
1. Free Value (The Welcome Mat)
This is where they discover you, trust you, and get a quick win.
Examples:
• Your posts
• Free guide, checklist, or mini-course
• Free webinar or challenge
• Lead magnet like a 30 Days of Content Idea guide
• Free community or newsletter
The goal here is to build trust and grow your audience.
2. Low Ticket Offer (The First Step)
This is a no brainer offer that gives a taste of your expertise.
Create any of the following and price it at 1k, 2k or 3k.
• A paid template or workbook
• A short masterclass or workshop replay
• A mini eBook or cheat sheet
• Low-cost digital product bundle
Turn followers into buyers and filter serious people.
Imagine making 50k daily from one low ticket product.
That’s 1.5m in 30 days.
10k daily is 310k in 30 days.
Create it once and it continues making millions for you.
3. Core Offer (Your Signature Transformation)
This is your main offer, the one that gets clients real results.
Price range can be from 10,000 to 150,000 Naira.
Examples:
• A self-paced course or group program
• Monthly subscription
• Done for you service, like web design, content calendar setup, etc.
• 1:1 strategy session
Goal: Deliver big transformation and position yourself as an expert.
4. High-Ticket Offer (Your Premium Room)
This is for your top tier clients who want deeper access, results, or done for you service.
Price range should be from 200,000 Naira upwards.
Examples:
• VIP Days or intensives
• Full service package, like complete marketing funnel setup, rebrand + strategy
• High level coaching or mentorship
• Corporate consulting or retainer packages
Goal: Maximise income and serve fewer people at a higher level.
5. Continuity / Membership (Ongoing Support)
This keeps your best clients in your ecosystem long-term.
Examples:
• Monthly membership or subscription community
• Inner circle mastermind
• Content club or strategy vault
• Alumni group coaching
Goal: Create recurring revenue and lifetime customer value.
Visual Summary of your Million Offer Staircase:
Step 5: Ongoing Membership / Retainer
Step 4: High-Ticket Offer
Step 3: Core Offer
Step 2: Low-Ticket Product
Step 1: Free Value / Lead Magnet
Your Turn:
Ask yourself:
• What do I currently offer at each level?
• Where are the gaps?
• What’s one product/service I can create to fill that gap?
I’m rooting for you.
You feel me?
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