Have you noticed something peculiar about the release of most hit songs by the popular twin musicians P-Square?
Did you observe that Peter and Paul Okoye (Mr P and Rudeboy) are releasing their songs around the same time?
This pattern, evident since their split as P-Square in 2017, appears to me as a strategic move with multiple implications.
Is it strategic timing or mere coincidence?
Running a scan on their solo careers reveals a recurring pattern: when one brother releases a song, the other follows suit shortly after.
For instance, in 2017, Mr P released "Cool It Down" on October 20. Rudeboy replied with "Nkenji Keke" on November 16.
Mr P cried out, "For My Head" on November 17 and Rudeboy seemed to be adding insult to injury when he responded with "Fire Fire" two days later. Go and verify.
They are always f!ghting, and releasing tracks that always sell after their conflicts.
Such timing suggests a deliberate strategy to maintain individual relevance while capitalizing on shared fan bases.
Releasing music in close succession could ensure continuous engagement and comparison. I said COULD!
They could just be in the background laughing as they fuel discussions especially online, which keeps both artists in the public eye.
I may be wrong, totally wrong, but this approach taps into the psychology of rivalry, nostalgia and negativity bias.
Fans are unsuspectingly casted into their drama of competition and rivalry, reminiscing their days as a duo.
The proximity of releases invites comparisons, debates, and heightened interest, effectively doubling their visibility without a collabo.
From the lenses of a social media marketing strategist, this appears to me like a calculated move intended to engineer increased streaming numbers, media coverage, and social media engagement.
The perceived rivalry seemingly becomes a marketing tool, driving traffic to their respective platforms and sustaining their careers independently.
Note: This is not a conclusion. Che is just thinking loud. What do you think?
#mrlitetv
Did you observe that Peter and Paul Okoye (Mr P and Rudeboy) are releasing their songs around the same time?
This pattern, evident since their split as P-Square in 2017, appears to me as a strategic move with multiple implications.
Is it strategic timing or mere coincidence?
Running a scan on their solo careers reveals a recurring pattern: when one brother releases a song, the other follows suit shortly after.
For instance, in 2017, Mr P released "Cool It Down" on October 20. Rudeboy replied with "Nkenji Keke" on November 16.
Mr P cried out, "For My Head" on November 17 and Rudeboy seemed to be adding insult to injury when he responded with "Fire Fire" two days later. Go and verify.
They are always f!ghting, and releasing tracks that always sell after their conflicts.
Such timing suggests a deliberate strategy to maintain individual relevance while capitalizing on shared fan bases.
Releasing music in close succession could ensure continuous engagement and comparison. I said COULD!
They could just be in the background laughing as they fuel discussions especially online, which keeps both artists in the public eye.
I may be wrong, totally wrong, but this approach taps into the psychology of rivalry, nostalgia and negativity bias.
Fans are unsuspectingly casted into their drama of competition and rivalry, reminiscing their days as a duo.
The proximity of releases invites comparisons, debates, and heightened interest, effectively doubling their visibility without a collabo.
From the lenses of a social media marketing strategist, this appears to me like a calculated move intended to engineer increased streaming numbers, media coverage, and social media engagement.
The perceived rivalry seemingly becomes a marketing tool, driving traffic to their respective platforms and sustaining their careers independently.
Note: This is not a conclusion. Che is just thinking loud. What do you think?
#mrlitetv
Have you noticed something peculiar about the release of most hit songs by the popular twin musicians P-Square?
Did you observe that Peter and Paul Okoye (Mr P and Rudeboy) are releasing their songs around the same time?
This pattern, evident since their split as P-Square in 2017, appears to me as a strategic move with multiple implications.
Is it strategic timing or mere coincidence?
Running a scan on their solo careers reveals a recurring pattern: when one brother releases a song, the other follows suit shortly after.
For instance, in 2017, Mr P released "Cool It Down" on October 20. Rudeboy replied with "Nkenji Keke" on November 16.
Mr P cried out, "For My Head" on November 17 and Rudeboy seemed to be adding insult to injury when he responded with "Fire Fire" two days later. Go and verify.
They are always f!ghting, and releasing tracks that always sell after their conflicts.
Such timing suggests a deliberate strategy to maintain individual relevance while capitalizing on shared fan bases.
Releasing music in close succession could ensure continuous engagement and comparison. I said COULD!
They could just be in the background laughing as they fuel discussions especially online, which keeps both artists in the public eye. 😭😭
I may be wrong, totally wrong, but this approach taps into the psychology of rivalry, nostalgia and negativity bias. 😭😭😭😭
Fans are unsuspectingly casted into their drama of competition and rivalry, reminiscing their days as a duo. ✍️✍️
The proximity of releases invites comparisons, debates, and heightened interest, effectively doubling their visibility without a collabo.
From the lenses of a social media marketing strategist, this appears to me like a calculated move intended to engineer increased streaming numbers, media coverage, and social media engagement.
The perceived rivalry seemingly becomes a marketing tool, driving traffic to their respective platforms and sustaining their careers independently.
Note: This is not a conclusion. Che is just thinking loud. What do you think?😔😔😔
#mrlitetv
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