• Have you noticed something peculiar about the release of most hit songs by the popular twin musicians P-Square?

    Did you observe that Peter and Paul Okoye (Mr P and Rudeboy) are releasing their songs around the same time?

    This pattern, evident since their split as P-Square in 2017, appears to me as a strategic move with multiple implications.

    Is it strategic timing or mere coincidence?

    Running a scan on their solo careers reveals a recurring pattern: when one brother releases a song, the other follows suit shortly after.

    For instance, in 2017, Mr P released "Cool It Down" on October 20. Rudeboy replied with "Nkenji Keke" on November 16.

    Mr P cried out, "For My Head" on November 17 and Rudeboy seemed to be adding insult to injury when he responded with "Fire Fire" two days later. Go and verify.

    They are always f!ghting, and releasing tracks that always sell after their conflicts.

    Such timing suggests a deliberate strategy to maintain individual relevance while capitalizing on shared fan bases.

    Releasing music in close succession could ensure continuous engagement and comparison. I said COULD!

    They could just be in the background laughing as they fuel discussions especially online, which keeps both artists in the public eye.

    I may be wrong, totally wrong, but this approach taps into the psychology of rivalry, nostalgia and negativity bias.

    Fans are unsuspectingly casted into their drama of competition and rivalry, reminiscing their days as a duo.

    The proximity of releases invites comparisons, debates, and heightened interest, effectively doubling their visibility without a collabo.

    From the lenses of a social media marketing strategist, this appears to me like a calculated move intended to engineer increased streaming numbers, media coverage, and social media engagement.

    The perceived rivalry seemingly becomes a marketing tool, driving traffic to their respective platforms and sustaining their careers independently.

    Note: This is not a conclusion. Che is just thinking loud. What do you think?

    #mrlitetv
    Have you noticed something peculiar about the release of most hit songs by the popular twin musicians P-Square? Did you observe that Peter and Paul Okoye (Mr P and Rudeboy) are releasing their songs around the same time? This pattern, evident since their split as P-Square in 2017, appears to me as a strategic move with multiple implications. Is it strategic timing or mere coincidence? Running a scan on their solo careers reveals a recurring pattern: when one brother releases a song, the other follows suit shortly after. For instance, in 2017, Mr P released "Cool It Down" on October 20. Rudeboy replied with "Nkenji Keke" on November 16. Mr P cried out, "For My Head" on November 17 and Rudeboy seemed to be adding insult to injury when he responded with "Fire Fire" two days later. Go and verify. They are always f!ghting, and releasing tracks that always sell after their conflicts. Such timing suggests a deliberate strategy to maintain individual relevance while capitalizing on shared fan bases. Releasing music in close succession could ensure continuous engagement and comparison. I said COULD! They could just be in the background laughing as they fuel discussions especially online, which keeps both artists in the public eye. 😭😭 I may be wrong, totally wrong, but this approach taps into the psychology of rivalry, nostalgia and negativity bias. 😭😭😭😭 Fans are unsuspectingly casted into their drama of competition and rivalry, reminiscing their days as a duo. ✍️✍️ The proximity of releases invites comparisons, debates, and heightened interest, effectively doubling their visibility without a collabo. From the lenses of a social media marketing strategist, this appears to me like a calculated move intended to engineer increased streaming numbers, media coverage, and social media engagement. The perceived rivalry seemingly becomes a marketing tool, driving traffic to their respective platforms and sustaining their careers independently. Note: This is not a conclusion. Che is just thinking loud. What do you think?😔😔😔 #mrlitetv
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  • When I see people choosing either rude boy or Mr P and blasting the other I just laugh at those kind of people. Like, Why will you chose rude boy and then in-sult Mr P??

    Timaya, 2Baba, and Sarkodie have all praised Rudeboy's musical talent. They agree he's one of the best in Nigeria. Rudeboy's energy and mic skills are undeniable. These legends know a thing or two about great music.

    Despite the praise for #rudeboy , his brother Mr P is often overlooked. Mr P has his own strengths, particularly in dance. Some fans still can't seem to give Rudeboy the recognition he deserves. Rudeboy's talent speaks for itself.

    The contrast between Rudeboy and Mr P's skills is notable. While Rudeboy shines in music, Mr P excels in dance. Both brothers have their own unique talents. It's great to see them bringing their A-game.

    EMMACKThe-Blogger
    When I see people choosing either rude boy or Mr P and blasting the other I just laugh at those kind of people. Like, Why will you chose rude boy and then in-sult Mr P?? 😏 Timaya, 2Baba, and Sarkodie have all praised Rudeboy's musical talent. They agree he's one of the best in Nigeria. Rudeboy's energy and mic skills are undeniable. These legends know a thing or two about great music. Despite the praise for #rudeboy , his brother Mr P is often overlooked. Mr P has his own strengths, particularly in dance. Some fans still can't seem to give Rudeboy the recognition he deserves. Rudeboy's talent speaks for itself. The contrast between Rudeboy and Mr P's skills is notable. While Rudeboy shines in music, Mr P excels in dance. Both brothers have their own unique talents. It's great to see them bringing their A-game. EMMACKThe-Blogger
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  • It’s going to destroy lots of people – Paul Okoye on negative social media use...

    Singer Paul Okoye, aka Rudeboy, has expressed deep concern over the negative use of social media among Nigerian youths.

    The Reason With Me hitmaker stated that those who use social media mischievously for clout are treading a dangerous path.

    He warned that such misuse is likely to destroy many people.


    On his Instastory, the singer wrote: “Social media is going to destroy a lot of people… You might think it’s just cruise, clout, or to trend… Your eye go clear.”

    Social media use in Nigeria remains largely unregulated, as there is no official regulatory body.

    There have been calls in some quarters for social media regulation, following widespread cases of cyberbullying, fake news, hate speech, and defamation.

    A bill proposing the regulation of social media in Nigeria was introduced in the National Assembly but received mixed reactions, significantly affecting its passage. The bill also faced intense criticism on social media.



    It’s going to destroy lots of people – Paul Okoye on negative social media use... Singer Paul Okoye, aka Rudeboy, has expressed deep concern over the negative use of social media among Nigerian youths. The Reason With Me hitmaker stated that those who use social media mischievously for clout are treading a dangerous path. He warned that such misuse is likely to destroy many people. On his Instastory, the singer wrote: “Social media is going to destroy a lot of people… You might think it’s just cruise, clout, or to trend… Your eye go clear.” Social media use in Nigeria remains largely unregulated, as there is no official regulatory body. There have been calls in some quarters for social media regulation, following widespread cases of cyberbullying, fake news, hate speech, and defamation. A bill proposing the regulation of social media in Nigeria was introduced in the National Assembly but received mixed reactions, significantly affecting its passage. The bill also faced intense criticism on social media.
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