Theories of Internet Addiction The actual cause is unknown. The current range of theories for compulsive Internet use includes: 1. Personality issues – the user may have personality issues that make them likely to become dependent on a range of things – such as cigarettes, alcohol, gambling, other drugs or the Internet – given the right circumstances. 2. Shyness – people who are shy in real-life situations may be drawn to the anonymity of the Internet and believe they can be their ‘true selves’ when online. 3. Biochemical responses – the person’s brain responds to the online rewards with ‘feel good’ chemicals and this biochemical ‘high’ encourages dependence.😀🥹😄 4. Escapism – the Internet is so absorbing that the user can forget about their problems or escape negative emotions while online. Because it makes them feel better, it encourages them to turn to the Internet more and more for relief.