"When I was still trying to find myself, I was rapping in English. But when I reached the point where I needed to make a career out of it, I asked myself a simple question: What am I going to sell to the world? If I go to the UK, will I sell English to them? They own English, so that wouldn’t make sense. But if I go to them and sell Igbo, it would make me valuable. Selling something they already have would make me just another artist, but offering something they don’t have would make me unique.
After thinking it through, I decided to carve my own unique path. That choice made me distinguished and respected. I’m now one of the biggest Igbo artists because of that single decision." — Phyno
After thinking it through, I decided to carve my own unique path. That choice made me distinguished and respected. I’m now one of the biggest Igbo artists because of that single decision." — Phyno
"When I was still trying to find myself, I was rapping in English. But when I reached the point where I needed to make a career out of it, I asked myself a simple question: What am I going to sell to the world? If I go to the UK, will I sell English to them? They own English, so that wouldn’t make sense. But if I go to them and sell Igbo, it would make me valuable. Selling something they already have would make me just another artist, but offering something they don’t have would make me unique.
After thinking it through, I decided to carve my own unique path. That choice made me distinguished and respected. I’m now one of the biggest Igbo artists because of that single decision." — Phyno
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