𝗦𝗸𝗶𝗹𝗹𝘀 𝗖𝗮𝗻 𝗕𝗲 𝗧𝗮𝘂𝗴𝗵𝘁, 𝗕𝘂𝘁 𝗖𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿 𝗖𝗮𝗻’𝘁. I saw a post about a handler who told a customer, “You are not a serious buyer, bye,” just because the customer said, “I will get back to you.” (The post is in the comment section.) The truth is, anyone can learn a skill. People can even learn on the job. But you cannot teach respect, empathy, or good communication to someone who doesn’t have it. It has to be in them. This applies to every field from banking to healthcare. A rude nurse can make patients stop coming, just like a careless sales rep can damage your brand. 𝑶𝒏𝒆 𝒃𝒂𝒅 𝒄𝒉𝒂𝒕 𝒄𝒂𝒏 𝒉𝒖𝒓𝒕 𝒚𝒐𝒖𝒓 𝒃𝒓𝒂𝒏𝒅 𝒎𝒐𝒓𝒆 𝒕𝒉𝒂𝒏 𝒂 𝒃𝒂𝒅 𝒑𝒓𝒐𝒅𝒖𝒄𝒕. Customers don’t always buy immediately. Even in the market, I make enquiries and negotiate prices. Some people need to plan, compare, or save up. As a handler, your job is to make them feel good enough to come back later or even refer others. The way you make people feel matters. I wasn’t taught customer communication in my social media mgt and marketing courses. I only came across it when I took a customer service course on Coursera. But even without that course, What happened to common sense? If it were her own business, would she talk to her customers that way? Don’t hire only for skill. Hire people who reflect your values. A skilled person with bad character can destroy what you spent years building in one minute. 𝑶𝒏𝒆 𝒃𝒂𝒅 𝒄𝒉𝒂𝒕 𝒄𝒂𝒏 𝒉𝒖𝒓𝒕 𝒚𝒐𝒖𝒓 𝒃𝒓𝒂𝒏𝒅 𝒎𝒐𝒓𝒆 𝒕𝒉𝒂𝒏 𝒂 𝒃𝒂𝒅 𝒑𝒓𝒐𝒅𝒖𝒄𝒕. Your brand voice isn’t just in your posts, It’s in every dm, comment, and reply. Protect your brand. Hire wisely. Kindly engage, like, comment or share. #brandreputation #customerexperience #businessgrowthtips #SocialMediaEtiquette #onlinebusinesse