If He’s Spending $2, Treat Him Like A King!
If you think sales is just about products and prices, my friend, you’ve already lost the game. Sales is psychology. Deep psychology. In fact, sales is so psychological that sometimes you can win a customer without reducing a single dollar... just by massaging their ego like a presidential advisor.
Let me break it down.
Have you ever seen how a customer walks into a shop with serious main character energy? The moment he steps in, he expects a full red carpet welcome. "Good morning Mr Banda!" “Ah, welcome back sir!” "You're back again boss!"
Mind you, Mr Banda only buys bread worth $2. But you? You must act like he’s your number one investor.
Why?
Because to him, it’s not about the bread. It’s about the feeling. That feeling of, “If this shop is still open, I’m part of the reason!”
This is the same Mr Banda who will greet you and shake your hand firmly, scan the shelves like he’s planning to buy the whole shop, and then confidently say, “Ah just give me $2 bread.” But in that moment — that two-dollar moment — Mr Banda feels like Aliko Dangote.
And you? If you’re a smart salesperson, you play along.
Because Sales Is Not Business… Sales Is Performance!
You’re not just selling items — you’re selling status, familiarity, and most importantly… vibes. If a customer comes back and you don’t remember them? Ha! You’ve just committed social suicide. Instant unfollow in real life.
Here’s the key: Every returning customer wants to be remembered.
Even if they only came once, two years ago, and bought a USB cable you don’t even sell anymore — once they step in again and you say, “Welcome back boss!” You’ve won.
You’ve entered their heart.
Because in Africa, we don’t just buy with our wallets, we buy with our feelings. We love places where we feel important, not just as customers, but as people who matter.
You think it's a coincidence why some customers walk past 10 shops to come to that one shop that makes them feel like a returning king?
No. It’s because that shop knows the secret.
That secret is this: Every customer is a VIP, even if they’re only here to charge their phone for 5 minutes.
Moral of the story?
If you want customers to keep coming back, don’t just stock your shelves — stock your memory.
Know their names. Know their usuals. Say things like:
• “You're back again?”
• “Same bread again, Mr Banda?”
• “This week you didn’t come early!”
Because whether it's $2 or $200… everyone wants to feel like they’re the reason your shop is still standing.
So next time Mr Banda walks in, treat him like he’s Dangote with a shopping list.
Because in sales, every dollar comes with a dose of dignity.
If you think sales is just about products and prices, my friend, you’ve already lost the game. Sales is psychology. Deep psychology. In fact, sales is so psychological that sometimes you can win a customer without reducing a single dollar... just by massaging their ego like a presidential advisor.
Let me break it down.
Have you ever seen how a customer walks into a shop with serious main character energy? The moment he steps in, he expects a full red carpet welcome. "Good morning Mr Banda!" “Ah, welcome back sir!” "You're back again boss!"
Mind you, Mr Banda only buys bread worth $2. But you? You must act like he’s your number one investor.
Why?
Because to him, it’s not about the bread. It’s about the feeling. That feeling of, “If this shop is still open, I’m part of the reason!”
This is the same Mr Banda who will greet you and shake your hand firmly, scan the shelves like he’s planning to buy the whole shop, and then confidently say, “Ah just give me $2 bread.” But in that moment — that two-dollar moment — Mr Banda feels like Aliko Dangote.
And you? If you’re a smart salesperson, you play along.
Because Sales Is Not Business… Sales Is Performance!
You’re not just selling items — you’re selling status, familiarity, and most importantly… vibes. If a customer comes back and you don’t remember them? Ha! You’ve just committed social suicide. Instant unfollow in real life.
Here’s the key: Every returning customer wants to be remembered.
Even if they only came once, two years ago, and bought a USB cable you don’t even sell anymore — once they step in again and you say, “Welcome back boss!” You’ve won.
You’ve entered their heart.
Because in Africa, we don’t just buy with our wallets, we buy with our feelings. We love places where we feel important, not just as customers, but as people who matter.
You think it's a coincidence why some customers walk past 10 shops to come to that one shop that makes them feel like a returning king?
No. It’s because that shop knows the secret.
That secret is this: Every customer is a VIP, even if they’re only here to charge their phone for 5 minutes.
Moral of the story?
If you want customers to keep coming back, don’t just stock your shelves — stock your memory.
Know their names. Know their usuals. Say things like:
• “You're back again?”
• “Same bread again, Mr Banda?”
• “This week you didn’t come early!”
Because whether it's $2 or $200… everyone wants to feel like they’re the reason your shop is still standing.
So next time Mr Banda walks in, treat him like he’s Dangote with a shopping list.
Because in sales, every dollar comes with a dose of dignity.
If He’s Spending $2, Treat Him Like A King!
If you think sales is just about products and prices, my friend, you’ve already lost the game. Sales is psychology. Deep psychology. In fact, sales is so psychological that sometimes you can win a customer without reducing a single dollar... just by massaging their ego like a presidential advisor.
Let me break it down.
Have you ever seen how a customer walks into a shop with serious main character energy? The moment he steps in, he expects a full red carpet welcome. "Good morning Mr Banda!" “Ah, welcome back sir!” "You're back again boss!"
Mind you, Mr Banda only buys bread worth $2. But you? You must act like he’s your number one investor.
Why?
Because to him, it’s not about the bread. It’s about the feeling. That feeling of, “If this shop is still open, I’m part of the reason!”
This is the same Mr Banda who will greet you and shake your hand firmly, scan the shelves like he’s planning to buy the whole shop, and then confidently say, “Ah just give me $2 bread.” But in that moment — that two-dollar moment — Mr Banda feels like Aliko Dangote.
And you? If you’re a smart salesperson, you play along.
Because Sales Is Not Business… Sales Is Performance!
You’re not just selling items — you’re selling status, familiarity, and most importantly… vibes. If a customer comes back and you don’t remember them? Ha! You’ve just committed social suicide. Instant unfollow in real life.
Here’s the key: Every returning customer wants to be remembered.
Even if they only came once, two years ago, and bought a USB cable you don’t even sell anymore — once they step in again and you say, “Welcome back boss!” You’ve won.
You’ve entered their heart.
Because in Africa, we don’t just buy with our wallets, we buy with our feelings. We love places where we feel important, not just as customers, but as people who matter.
You think it's a coincidence why some customers walk past 10 shops to come to that one shop that makes them feel like a returning king?
No. It’s because that shop knows the secret.
That secret is this: Every customer is a VIP, even if they’re only here to charge their phone for 5 minutes.
Moral of the story?
If you want customers to keep coming back, don’t just stock your shelves — stock your memory.
Know their names. Know their usuals. Say things like:
• “You're back again?”
• “Same bread again, Mr Banda?”
• “This week you didn’t come early!”
Because whether it's $2 or $200… everyone wants to feel like they’re the reason your shop is still standing.
So next time Mr Banda walks in, treat him like he’s Dangote with a shopping list.
Because in sales, every dollar comes with a dose of dignity.
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